Marketing Strategy
Unsure about marketing? Start with a strategy.
Get direction and clarity with a marketing strategy
Never underestimate the part a solid and well-planned marketing strategy can make. Too often businesses bypass this aspect of their operations. However, what can be seen as an unnecessary expense could cost sales if your branding, strategy and marketing channels aren’t well thought out and set up.
With this in mind, Pocket Marketing looks at the overall picture of your business, your sales strategy and how marketing efforts can align with this to drive sales. This includes market research to provide an overview of your current position - where you are, where you want to go and how you’ll get there. It’s all about determining the best way to spend your marketing buck.
BENEFITS
Certainty around marketing activities
Feel confident that your marketing and advertising spend is being used in the right places and is targeting the right audiences.
Clarity around business activities
Understanding of your business, your product, placement, how it’s positioned and the price points compared to competitors.
Know your customer better
Understanding your customers and their journey as they move through the decision-making process; from recognising they have a problem that needs solving, through to purchase and beyond.
Working with me
In business, relationships are key! That’s why I believe getting to know more about each other and your business is an important first step in working together. When you work with Pocket Marketing, you can expect the following:
Meet together for one hour where we take a deep dive into your business, its goals, and its market to gather information and insights
Evaluate your current position or strategy, where your business is currently, and where you want to go.
Identify the best way to get you there. You’ll have a thorough and detailed marketing strategy document setting out the game plan for your business.
Meet with you again to go through the marketing strategy and can assist with the implementation of any or all of the suggestions made.
What’s included in your marketing strategy
Your marketing strategy document will include the following:
An initial one hour scoping session where we sit down and get an in-depth overview of your business, what’s currently happening, what the current challenges are and goals and plans for the future.
Executive summary
Goals & objectives
SWOT analysis
Competitor analysis
Target customers & customer segments
Brand positioning
Keywords
Recommendations & marketing Tactics
Follow up one hour Q&A discussion strategy
Marketing that makes your business poppin' with killer strategy.
FAQs
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Aligns business objectives with marketing goals
Helps define company objectives and how marketing initiatives will help realise these
Helps develop a clear picture of current market conditions; what’s working, what’s not, where the opportunities exist and what threats may arise in the future
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Business owners who have been operating a few years and recognise they need more consistency in their marketing approach but don’t know where to start.
Those who see that their current marketing practices aren’t achieving results or for those who are unsure of the best strategies for reaching the ideal customer.
Businesses that are launching a new service and are in need of a specific campaign
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This depends on a few things but ultimately comes down to your budget. I recommend investing some money in ‘quick-wins’ designed to get you sales quickly, but also looking at long-term brand awareness and ‘always-on’ advertising.
This could be anywhere from a few hundred to a thousand dollars a month - it depends on campaign objectives, the environment, placements, and where customers are in their buyer journey.
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While you may be busy now, how can you guarantee that will continue to be the case? It’s much easier to have a small and continuous amount of advertising happening in some form to build brand awareness than it is to go out and get sales straight away directly.
The work done now future proofs your business, demonstrates a growth mindset and will benefit you much later down the track.
Marketing strategy packages
Prices starting from $1200
If you aren’t sure where to start with your marketing, start by getting a solid marketing strategy in place. A marketing strategy is an investment that ensures you’re marketing budget is spent in the right places.
Our marketing strategy uncovers the best way to connect with your target audience and grow sales. It will go through your business in detail, providing insight, advice, and recommendations.
Included as follows:
Executive summary
Goals & objectives
SWOT analysis
Competitor analysis
Target customers & customer segments
Brand positioning
Keywords
Recommendations & Marketing Tactics
Follow up 1 hour Q&A discussion strategy
Testimonial
Maria has been great to work with. While developing my marketing strategy, Maria brought her expertise to the table to help refine my goals and focus my efforts. I love that I can leave some of my marketing activities to my "mini marketing dept", knowing that Maria will take these tasks off my hands and get them done for me. Thanks for your help, Maria!
Regan - IT Squad
Additional services
Social media marketing
If the thought of navigating your way through social media for your business sends you into a cold sweat; or getting your brand seen and heard feels similar to looking for a needle in a giant virtual haystack, then Pocket Marketing can help take that pain away.
Marketing Planning
Taking your marketing strategy, we’ll map and plan out the key marketing areas to focus campaigns around. The prior work done within the marketing strategy ensures we’re targeting the right customer segments, using the right messaging, and being seen on the right channels and platforms.
Marketing Consulting
A small business marketing consultant provides more flexible options for business owners. When you contact Pocket Marketing for marketing consulting services, you’ll get access with day-to-day marketing tasks.