Marketing Planning
Marketing your business with confidence and clarity.
A marketing plan to guide your business
When it comes to online marketing solutions, it doesn’t stop after your marketing strategy is completed.
Your marketing plan is the next step to implementing what you’ve uncovered from your marketing strategy. This looks at the recommended marketing tactics and working through prioritising these.
Taking your marketing strategy, we’ll map and plan out the key marketing areas to focus campaigns around. The prior work done within the marketing strategy ensures we’re targeting the right customer segments, using the right messaging and being seen on the right channels and platforms.
BENEFITS
Get a road map for your marketing
A clear road map that shows you exactly where, when,how and why to promote your business.
Direction and consistency
Your marketing plan helps keeps your marketing in check so you always know what you’re doing and when.
Confidence in your marketing spend
Feel confident that the marketing tactics you’re implementing are the right marketing solutions for your business.
Working with me
Going over the marketing strategy, we’ll look at the specific activities needed to map out the when, where and how of your marketing planning.
To develop the detailed marketing plan, I recommend getting together for an initial one-hour scoping session in person or online.
We’ll discuss the marketing tactics uncovered in the strategy and how these will be used to meet your business goals and plans.
If you already have established marketing tactics, we can develop a specific campaign or a 12-month marketing plan to provide direction and clarity on marketing activities. There is also the option to plan marketing activities for three months, to be reviewed quarterly.
What’s included in your marketing plan
Depending on the requirements of your business, your marketing plan will include the following:
Initial 1-2 hour scoping call or meeting
Choice of either
Marketing channels & platforms to target (based on marketing tactics)
Monthly calendar plan of activities to implement
Weekly breakdown of specific marketing tactics to work through
Keyword search identifying the best keywords to target
Content format to follow
Marketing metrics to measure performance
Buyer journey framework
Content pillars framework
Social media content planner
Additional free resources to help implement and manage marketing tactics
Follow-up zoom call or in-person meeting to discuss plan
After completion of the marketing plan we sit down for a one hour follow-up call to discuss any elements further.
Need a marketing roadmap? Get the how, when, and where around marketing activities with a detailed plan.
FAQs
-
A good marketing plan will outline how to implement the steps you find in your marketing strategy. It details exactly what you’ll do to meet business goals.
To keep the momentum moving with your marketing efforts. The plan details what to do, where and when.
Having a marketing plan ensures marketing tactics are followed through, giving you clear direction on what needs to be done.
-
Your marketing strategy looks at the business goals and how the identified marketing tactics will be used to meet these. The marketing plan looks at the marketing tactics and plans out a calendar with these.
You’ll get the detail on what messages to use, how often and which metrics to measure.
-
Businesses who are ready to invest in marketing activities in order to meet organisational goals and drive growth.
Businesses that want direction, clarity and consistency in their marketing efforts.
Businesses that need support to determine the best marketing activities for them.
-
Yes! There is the option where we can take your marketing tactics and manage the whole process of implementing your marketing. We can look after this on a day-to-day basis and offer full outsourcing marketing packages.
The One Month Blueprint. A month of Strategic Marketing Planning and Execution $795
When you're in business and understand the importance of a solid plan but need help and expertise pulling it together into a framework, the One Month Blueprint package is a marketing framework I complete for you. I'll take on the initial marketing planning outline, complete the framework for a month with the marketing tactics to adopt and leave you to implement what needs to happen.
How it works:
An initial 90-minute 1:1 session with me to scope out your business requirements and understand your business goals and plans. In our initial session, we'll talk through the following:
Current marketing practices
Target audiences
Product/service overview
Budgets
Business goals and plans
How to prioritise your marketing activities
The One Month Blueprint Marketing Package will include the following:
Identified digital and offline marketing tactics and platforms to work on
Monthly overview of marketing activities to follow up on
In-depth weekly break-down of marketing tactics to work through over the month (up to 5 weeks) across various platforms
Marketing tactics to prioritise
Social media content plan - outlines which content, format, and stage of buyer journey to focus on
Content pillars
Buyer journey guide framework
Access to free additional resources to help manage marketing activities
Follow-up 45 min zoom session or in-person meeting to discuss finer details of the plan and to answer any questions
BONUS INCLUSION: A month of planned social media content (2 pieces of content per week)
Your marketing plan lays out the foundations for how you'll achieve your company objectives. It goes into the detail of specific marketing activities needed. You'll see the tactics to follow designed to target your ideal customers, build awareness, get leads, be seen and be consistent.
The Single Serve Marketing Calendar Framework Session $395
For small business owner that needs clarity over marketing tactics and planning and can do the grunt work completing the framework.
Work with me 1:1 where you’ll get an introduction to the Marketing Planning Calendar. We’ll spend 90 minutes working through the framework of the calendar and how to update and utilise this in your business.
Here's what the Single Serve Marketing Calendar Framework Session includes:
A 90-minute 1:1 Marketing Coaching session in person or online to discuss the marketing planning calendar framework and best practices on utilising this.
Access to Marketing Planning Calendar
Initial overview of complete marketing planning calendar by month and week
Access to buyer journey guide
Content Pillars framework
Social media content planning framework
Social media content planning calendar
Understanding keyword focus in content creation and best practices to work with
The chance to review and ask questions in an additional one-off 30 minute extra zoom session
List of valuable free resources to utilise for content creation
Testimonial
Maria made the creation of a marketing strategy and its roll out a breeze. We needed a high-level strategy that could inform us how to get the best results from the events we are delivering.
Maria also assisted us with key marketing stakeholder relationship management and this saved us time as well as provided a service that we definitely needed!
- The Makers -
Additional services
Marketing strategy
Never underestimate the part a solid and well-planned marketing strategy can make. We look at the overall picture of your business, your sales strategy and how marketing efforts can align with this to drive sales. This includes market research to provide an overview of your current position - where you are, where you want to go and how you’ll get there.
Social media marketing
If the thought of navigating your way through social media for your business sends you into a cold sweat; or getting your brand seen and heard feels similar to looking for a needle in a giant virtual haystack, then Pocket Marketing can help take that pain away.
Small business marketing consulting
A small business marketing consultant provides more flexible options for business owners. When you contact Pocket Marketing for marketing consulting services, you’ll get access with day-to-day marketing tasks.